My first commercial website was for a family business, Charles Prowell Woodworks, in 1995. It caused a minor furor at the Internet Festival that year in Sonoma County, where the idea of making a living online hadn't caught on yet. We went so far as to not even list the phone number in media ads. If you wanted CPW, you had to pay a visit to the web gallery itself. It was easy, of course, to be at the top of Yahoo! back then, but we made staying there a priority. And there's only been one period when CPW slipped off the list into instant obscurity. We worked up a comic account of that hard-earned lesson I've included here for sentimental fun. But the point is, we're still at the top in all competitive categories despite the phenomenal growth of the Internet.